The Healing Chi
The Healing wants to become more scalable and organized to continue elevating its members and community.
Their goal is to increase engagement and traffic on their website to bring gain more awareness and interest.
My Role
Design Lead
Product Designer
Team
Daria Pashkova
Jonathan Kwak
Leon Evans
Sydney Ziems
Tools
Figma
Slack
Notion
Zoom
Duration
3 Weeks
Client
Mac Lofton
The challenge is organization.
As of today, the Healing Chi is operating through multiple platforms to share its events, services, news, and more. Platforms such as Instagram and Eventbrite are their primary sources but running through Instagram as the organization grows isn't ideal.
So the goal was to redesign The Healing Chi's website as a digital safe space while increasing engagement, traffic, and impressions and prioritizing certain features to incorporate in the final website redesign so the website can serve as a hub for their resources.
Researching competitors.
To figure out which features would be best to create this hub for the Healing and help with organization as they expand.
Through a competitive and comparative analysis we discovered two things:
Competitors have more features to indulge in more opportunities for engagement to connect with users.
There’s a niche opportunity to focus on black men specifically since the other competitors do not.
To learn about users’ interests and needs,
we interviewed specifically black men who were not a part of the Healing community and surveyed black men and those who had any relationship with a black man. It’s good to note that some of the responses from the survey were from some members of the Healing.
5 User Interviews
72 Survey Participants
Research breakdown.
Tags from coding interviews through Dovetail. View tag board here.
KEY TAKEAWAYS
Black men want to do a better job at caring for their mind, body, and soul yet lack the motivation.
There is a stigma surrounding black men caring for their mental health.
Due to a lack of resources, black men don’t know exactly where to start when caring for their mental health.
Needed services after conducting the feature analysis
A community message board
Live scheduling
Digital marketing (CRM)
An event management platform
Who is the user?
"The biggest challenge is to keep it up, and stay motivated because there is not much support on my side"
— Interviewee
The problem.
How might we create a structure for the Healing where more black men have the opportunity to utilize their services and resources?
To solve the problem,
and to incorporate the discovered services listed from the feature analysis, we needed to understand which SaaS and API’s would work best to bring more engagement to the site.
Keep in mind these are the services:
A community message board
Live scheduling
Digital marketing (CRM)
An event management platform
Top 5 platforms that offer the above services:
Arketa
Circle
Hivebrite
Mailchimp
Norby
To understand operations on the front and back end,
a service blueprint was completed. This blueprint shows how everything ties in with one another from the business perspective.
KEY TAKEAWAYS
Our journey starts with community
Additional support on the backend by integrating new marketing and event scheduling software
Support for renting and managing sound equipment as well as employees and volunteers.
Design decisions,
started with a design studio to flesh out hand drawn sketches for the best final solution.
Wireframes.
About Us Page(click on image to zoom in)
Events Page (click on image to zoom in)
Blog Page (click on image to zoom in)
A ‘Blog Page’ was important because we learned users wanted access to additional resources from our research, and this would be a great section to represent that.
Onboarding(click on image to zoom in)
Maze:
Tested 9 users through an unmoderated usability test with an 88.9% direct success rate. However, given user feedback, there were alternate navigation paths suggested.
Difficulties may have been experienced due to the prototype being unable to be created as a continuous scroll within Figma but rather through a series of clicks.
At the end of the usability test, four questions were asked to help with the high-fidelity prototype.
Users wanted the navigation bar to be presented after onboarding
Users needed to know which page they were on / how they got there
High Fidelity Prototype
Next Steps.
Synthesize + Implement Changes from Second Usability Test Results
“Adding, meet our team at the top."
Finalize Saas + API integrations for the Website
Constructing a profile page- what information does a user need for personalization etc.?
Member profile vs. donor profile. How would these look?
